Latest Updates
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Legacy Marketing Benchmarks is now welcoming new membersNEWS
24 JUN 2025
| KATH HORSLEY
Evaluate your marketing performance, join Legacy Marketing Benchmarks
Read more -
Join our In-Memory WebinarNEWS
23 JUN 2025
| ANNA TURNER
Learnings from In-Memory Insight: Key findings and what’s next
Read more -
The Legacy Strategy Summit 2025NEWS
17 JUN 2025
| ASHLEY ROWTHORN
The Legacy Strategy Summit 2025 on 24th June is the must-attend event for legacy fundraising professionals and sector experts, offering cutting-edge insights into legacy giving strategies, best practices, and innovation.
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Upcoming Events
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Legacy Strategy Summit
Legacy Giving Trends in our Time by Smee & Ford and Legacy Futures.
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Webinar: Learnings from In-Memory Insight
In-Memory Webinar
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Legacy Marketing Benchmarks
Deadline to sign up to Legacy Marketing Benchmarks
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Legacy Strategy Summit
Legacy Giving Trends in our Time by Smee & Ford and Legacy Futures.
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Webinar: Learnings from In-Memory Insight
In-Memory Webinar
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Legacy Marketing Benchmarks
Deadline to sign up to Legacy Marketing Benchmarks
Your trusted partner
In a rapidly changing world, it’s good to know there’s someone to support you at every step in your legacy journey.
One business, three teams
We bring together the sector’s leading practitioners, with over 60 consultants, to provide the unrivalled insight and analysis of Legacy Foresight, the strategic consultancy of Legacy Voice, and the diligent administration of Legacy Link.
"Being a legacy fundraiser can be a lonely place. It’s a niche area that’s strategically essential to charities and you have to involve many stakeholders with varying levels of understanding of legacy fundraising. So it’s great to have an external voice to bounce off."
Alex McDowell, Director of Fundraising, Revitalise
Our Expertise
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Research & Analysis
Foremost analysts of the legacy and in-memory sectors.
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Consultancy
Strategy, communications and training to grow your legacy income.
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Research & Analysis
Foremost analysts of the legacy and in-memory sectors.
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Consultancy
Strategy, communications and training to grow your legacy income.
Our team
View all
Ashley Rowthorn
Executive DirectorAshley Rowthorn
Executive DirectorAshley leads the teams at Legacy Futures an Smee & Ford
Neil Kirk
Chief Operating OfficerNeil Kirk
Chief Operating OfficerNeil is a qualified Legacy Officer and Chartered Accountant with 20 years of Finance and Charity experience.
Claire Routley
Consultancy DirectorClaire Routley
Consultancy DirectorDr Claire Routley has worked in fundraising for over fifteen years, specialising in legacy fundraising for the last decade. In 2011, she completed a PhD looking at why people choose to leave legacies to charity.
Stephen Mooney
Client Partnerships DirectorStephen Mooney
Client Partnerships DirectorStephen works closely with Group-wide clients to maximise their legacy giving potential.
Anna Turner
Head of Research and InsightAnna Turner
Head of Research and InsightAnna leads research and insight activities and brings over 20 years’ experience in advertising and communications, having worked on leading brands, charities and government organisations for Ogilvy & Mather, one of the biggest global agency networks.
Doug Clow
Head of AnalysisDoug Clow
Head of AnalysisDoug joined the team in 2022 and brings more than 25 years of experience analysing data to provide insight that drives action.
Lena Vizy
Senior Consultant - EuropeLena Vizy
Senior Consultant - EuropeLena is keen to support charities across the European continent to embrace legacy giving and find their unique voice to communicate with supporters about gifts in wills.
Caroline Waters
Head of ProgrammesCaroline Waters
Head of ProgrammesCaroline supports our clients on the various consortium research programmes and across our benchmarking and forecasting services.
Paul Browne
Head of Legacy AdministrationPaul Browne
Head of Legacy AdministrationHaving gained his CiCLA, Paul is now enjoying the challenges of delivering legacy administration, best practice and educational seminars to charitable legacy teams across the UK.
Claire Truswell
Senior Programmes & Operations ManagerClaire Truswell
Senior Programmes & Operations ManagerSince 2018 Claire has been working with the Legacy Futures Group of companies to make sure we deliver the very best value and quality to our clients.
Kath Horsley
Senior Consultant - AnalysisKath Horsley
Senior Consultant - AnalysisKath specialises in combining analytical rigour with excellent communication skills to drive improved performance. She leads the Legacy Monitor, our flagship benchmarking programme and is a regular speaker at sector events and conferences.
Kate Jenkinson
Senior Consultant - In MemoryKate Jenkinson
Senior Consultant - In MemoryKate has been an in-memory consultant since 2017 and has been instrumental in shaping the work of the In-Memory Insight Research Programme.
