Amanda is an independent consultant who specialises in strategic evaluation, market entry assessment and business planning. Her strong analytical, creative and communication skills are particularly prized by companies in transition. She has experience across a range of consumer-facing sectors including retailing, financial services and charities. Amanda is an Associate Fellow of the Saïd Business School, University of Oxford where she is the Sector Advisor for consumer marketing and retail, coaching on both MBA and executive education programmes. She is a Growth Expert on the Goldman Sachs 10,000 Small Businesses UK programme where she supports high growth small and medium-sized businesses to develop their potential. She is a Trustee of Thames Valley Air Ambulance (Chair of their Fundraising Committee) and a Trustee of The Ley Community.