Almost half of Macmillan Cancer Support’s net income comes from gifts in Wills. For all our clients accurate income forecasting is crucial, informing vital spending decisions which balance off opportunities and risks.
We work with Macmillan in many ways, providing long term support to their legacy marketing and administration teams. The team at Macmillan commission Legacy Foresight to provide regular forecasts helping to project future cashflow and to plan and budget effectively.
Here we focus on Legacy Monitor, where they are founder members and the forecasting services which they access on a subscription basis. Through the Legacy Monitor programme we provide analysis of the market and important emerging trends, peer information for benchmarking, and evaluation of their own legacy performance across KPIs, to feed into their legacy fundraising strategy.
Over the past ten years, Macmillan has seen its legacy income grow by 7% p.a., significantly outpacing the sector as a whole (+4% p.a.) and the other extra-large legacy charities in particular (+3% p.a.). Macmillan have moved into third position in the legacy league table – from sixth ten years ago. Our long-term support has underpinned this growth.
Macmillan’s gifts in Wills strategy is guided by our benchmarking and analysis. The insights from the Legacy Monitor and from our forecasts have helped Macmillan to identify where the opportunities are, how they can benefit from these, and how much they should spend to do so.
Over the past ten years, Macmillan has seen its legacy income grow by 7% p.a., significantly outpacing the sector as a whole (+4% p.a.) and the other extra-large legacy charities in particular (+3% p.a.). Macmillan have moved into third position in the legacy league table – from sixth ten years ago. Our long-term support has underpinned this growth.
Macmillan’s gifts in Wills strategy is guided by our benchmarking and analysis. The insights from the Legacy Monitor and from our forecasts have helped Macmillan to identify where the opportunities are, how they can benefit from these, and how much they should spend to do so.
Craig Fordham Director of Legacies Macmillan Cancer Support
Tribute funds… public dedications… places of remembrance… it’s all going on with charities’ in-memory products. Some of these offers work well for supporters who aren’t yet ready to close the door on their giving or fundraising after they first connect.
Read more
The Autumn Budget has brought some big changes to the UK’s tax system, particularly in the areas of inheritance tax, capital gains tax, and pensions—all likely to have an impact on legacy giving. With charitable legacy giving exceeding £4bn in 2023/24, these changes and their possible affects are certainly worth reviewing.
Read more
A UK charity has received £1.8 million in a landmark legal decision, after winning a contested will case with the specialist help of Legacy Link, part of the Legacy Futures Group.
Read more
