Almost half of Macmillan Cancer Support’s net income comes from gifts in Wills. For all our clients accurate income forecasting is crucial, informing vital spending decisions which balance off opportunities and risks.
We work with Macmillan in many ways, providing long term support to their legacy marketing and administration teams. The team at Macmillan commission Legacy Foresight to provide regular forecasts helping to project future cashflow and to plan and budget effectively.
Here we focus on Legacy Monitor, where they are founder members and the forecasting services which they access on a subscription basis. Through the Legacy Monitor programme we provide analysis of the market and important emerging trends, peer information for benchmarking, and evaluation of their own legacy performance across KPIs, to feed into their legacy fundraising strategy.
Over the past ten years, Macmillan has seen its legacy income grow by 7% p.a., significantly outpacing the sector as a whole (+4% p.a.) and the other extra-large legacy charities in particular (+3% p.a.). Macmillan have moved into third position in the legacy league table – from sixth ten years ago. Our long-term support has underpinned this growth.
Macmillan’s gifts in Wills strategy is guided by our benchmarking and analysis. The insights from the Legacy Monitor and from our forecasts have helped Macmillan to identify where the opportunities are, how they can benefit from these, and how much they should spend to do so.
Over the past ten years, Macmillan has seen its legacy income grow by 7% p.a., significantly outpacing the sector as a whole (+4% p.a.) and the other extra-large legacy charities in particular (+3% p.a.). Macmillan have moved into third position in the legacy league table – from sixth ten years ago. Our long-term support has underpinned this growth.
Macmillan’s gifts in Wills strategy is guided by our benchmarking and analysis. The insights from the Legacy Monitor and from our forecasts have helped Macmillan to identify where the opportunities are, how they can benefit from these, and how much they should spend to do so.
Craig Fordham Director of Legacies Macmillan Cancer Support
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