Speaker: Kate Jenkinson
In-Memory Fundraising – Making every contact count
Session synopsis: Why is in-memory giving so important for your charity, and what might make it different for the Air Ambulance sector? What can you do to ensure that you’re getting the most from your communications with supporters who’ve lost loved ones? In this session, Kate Jenkinson will present some latest in-memory market insight and share a checklist of principles for stewarding your in-memory supporters that you can apply straight away.