Boosting Bequests Online: Global Trends

Online gift-in-will initiatives are booming overseas and are now taking off in Australia but what does best practice look like?

We are delighted to be co-presenting at The Fundraising Institute Australia (FIA) Conference 2022. Ashley Rowthorn, CEO at Legacy Futures, joined by Aaron Zelman, co-founder at Willed will be presenting ‘Boosting Bequests Online: Global Trends’.

How have leading charities in the UK increased online bequests, which demographics are providing the biggest take up and what sort of returns on investment are innovative charities achieving?

Willed (market leading Australian online-will platform) in collaboration with UK fundraising consultancy Legacy Futures, will provide deep insights to fundraising professionals along with foundational information for those yet to take their first step into online powered bequests.

More details to follow soon.


Ashley Rowthorn, CEO, Legacy Futures and Aaron Zelman, co-founder, Willed