Hospice Legacy Sector – 2023 report findings

Join Legacy Futures with David Burland to hear the findings of their 2023 report which explores how the importance of legacies in the sector has changed over the last three years. Against a backdrop of decline in other income streams, our research shows that legacy giving is set to grow significantly over the next 10 years. But at the same time, the market is becoming increasingly competitive, with many more national and local charities targeting your potential legacy donors. Indeed, previous Legacy Futures research shows that hospices market share is declining, whilst that of Air Ambulances and NHS Trusts grows. Moreover, hospices spend on legacy marketing lags behind others, a potential explanation of this decline. This research compares hospices’ investment in and attitudes to legacy fundraising with the wider charity sector, drawing out the future opportunities and challenges for your teams.