Masterclass: Growing the value of gifts in wills

Please join us on Thursday 22nd June for a Legacy Futures Masterclass.

2 pm – 5pm at the Coram Campus near Russell Square tube station.

Many charities find that, ultimately, their legacy income is dependent on a small number of large gifts.

While all gifts in wills are much appreciated, just imagine the potential impact our organisations could have if we brought in just a few more of these large gifts or increased the average value of all gifts by a small percentage?

Despite this potential, much of the focus of legacy fundraising in recent years has been on growing the volume of gifts, potentially at the expense of value: from bringing in new supporters via free will schemes to stressing the importance of small gifts.

In this masterclass we will take a deep dive into how we can go about increasing the value of the legacy gifts our organisations receive. Join us to explore the latest thinking in this space, and think through the implications for you.

Hosted by Ashley Rowthorn, this in-person session will be led by Professor Russell James, Dr Claire Routley and Kath Horsley at Coram Campus near Russell Square tube station.

Ticket’s are £160 (+VAT) but use the discount code EARLYBIRD to unlock a saving of £25 but hurry because this code is only valid until 7th June!