Pinpointing Pledgers

Calling legacy fundraisers and insight people!

We’ve teamed up with NerdFest to bring a course for all the legacy fundraisers and insight people.

How are smart legacy fundraising teams making their data work harder to produce critical insight and add significant gains to the business?  Successful legacy marketing is about getting a large variety of elements right and there are many things that you can do with your data, from adopting optimum targeting strategies to gaining key insight about your supporters and prospects. Utilising your data in a variety of ways can dramatically impact your top line legacy income.

In this one-day course Claire and Stuart will cover the essential, and some of the more innovative, data strategies which they hope will revolutionise your legacy marketing programme.

Book your place today and join us on 10th & 17th May (two half days, 9.30am – 12.30pm) for this comprehensive course covering a range of topics, including: primary drivers of legacy response, propensity models, essential legacy reporting, income forecasting, fundraising statistics, conducting fair tests, supporter profiling and measuring supporter engagement.


Stuart McCoy, Data Strategy Consultant, DM Insight and Dr. Claire Routley, Legacy Fundraising Consultant, Legacy Futures

This event is hosted in partnership with NerdFest ’22 which brings together the best in short virtual training courses for charity insight folks like you, delivered by experienced practitioners running industry-proven courses.