German Fundraising Congress

Lena Vizy

Senior Consultant - Europe

Emily Grint

In-Memory Consultant

12 June 2025

In-Memory Giving: More than just condolence donations - opportunities for NGOs in Germany.

The workshop highlights the potential of in-memory giving, based on findings from the British market, where this form of fundraising generates annual revenues of £1.8 to £2.4 billion.

In the workshop, we present practical examples, including online fundraising campaigns in the event of a bereavement, memorial events and commemorative objects. We show how German organizations can successfully use international best practices. Participants interactively develop their own ideas for integrating in-memory giving into their organizations. In doing so, they receive practical tools and valuable inspiration to implement this form of donation sensitively and at the same time effectively.

We also shed light on the connection between in-memory and legacy donations, as studies have shown that condolence donations can significantly increase the likelihood of testamentary donations. This workshop is aimed at a broad target group: fundraisers for online, event and legacy fundraising.

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