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Explore the vital connection between in-memory giving & legacies with Kate Jenkinson, Senior In-Mem Consultant at Legacy Futures.

As fundraisers, we often find ourselves needing to explain what makes in-memory giving different to gifts in wills. But do we spend enough time thinking about what connects these two vital areas, and what the implications could be for our supporters?

Join Kate Jenkinson, Senior In-Memory Consultant at Legacy Futures, for a deep dive into this area, drawing on the best available research insight to explore what these findings could mean for you and your charity.

This lively and informative session will give you a clear understanding of the most important connections between in-memory giving and legacies; why they matter, what the implications could be for your stewardship of both audiences, and what you can do about this in practical terms.

Of particular interest to:

  • In-memory and legacy fundraisers;
  • Fundraisers outside of these core teams who are working with in-memory supporters

Kate Jenkinson has been a Senior In-Memory Consultant at Legacy Futures for 10 years. In this time, she’s helped charities of all shapes and sizes to harness insight to get the most from their in-memory programmes. She’s been instrumental in shaping the work of In-Memory Insight, the cross-sector in-memory Consortium research programme, since its inception in 2011. A passionate speaker and blogger about in-memory giving and fundraising, Kate is author of the Chapter 'Giving In Memory of Others' in the DSC's popular textbook, Legacy and In-Memory Fundraising, and was Secretary of the CIOF’s Legacy and In-Memory Special Interest Group for 5 years.