Your online content is the best, most-cost effective channel for creating awareness of in-memory giving and for inspiring people with ideas for how they can remember their loved ones. Your online information can expose your supporters to the whole range of in-memory opportunities available to them, as well as linking them to and from other related content across your site. At a time of heightened emotion, people really appreciate ‘pull’ rather than ‘push' information that they can access easily, on their own terms and in their own time. But are your online channels performing as well as they can? And what does ‘good’ look like? In this session, Emily & Nancy will share some examples of best practice of in-memory content from across the charity sector, discuss how they meet the needs of bereaved supporters, and how you can apply this at your own organisation.
The Legacy and In-Memory Conference 2024 is back and promises to be an unmissable event for professionals and newcomers alike in the field of legacy and in-memory fundraising. This comprehensive one-day conference is designed to provide insights, strategies, and practical advice to help attendees enhance their fundraising efforts and maximize their impact. The program features a diverse range of sessions, including innovative approaches to legacy giving, effective use of in-memory content, strategic planning for long-term success, and tips for making the most of your budget. Additionally, there will be a special focus on faith-based giving, offering unique perspectives and strategies for engaging religious communities.
The conference is open to everyone, from those who are new to legacy and in-memory fundraising to seasoned professionals in senior roles. Join us at the Legacy and In-Memory Conference 2024 to gain the knowledge and tools needed to elevate your fundraising efforts to new heights.
Date: Tuesday, 19th November (registration open at 9am, conference starts at 10am to 5pm)
Location: 229 Great Portland St, London, W1W 5PN
Deadline to sign up to next year's Legacy Monitor programme.
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The Past, Present and Future of Legacies
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