At Legacy Future have a vision to inspire a generation to leave gifts to a charitable cause in their will, and leave the world a better place. To do that, we aim to resource and support any organisation wanting to talk to their donors about legacy giving.
So we commissioned a major literature review (a world’s first actually), and asked some of the leading academics in fundraising to pull together everything that research can tell us about legacy giving.
The result is an in depth report, compiled from more than 150 papers across fundraising, marketing, sociology, psychology and behavioural economics. And we’re making this available to the not-for-profit sector completely free of charge (because we’re lovely like that).
Develop effective donor-centred fundraising strategies that raise more money through gifts in wills and estate plans, with our extensive literature review into legacy giving.
“It was great to work with Legacy Futures on this project. Over the last decade, our knowledge about who gives gifts in wills and why has increased dramatically – and bringing this disparate information into a single, accessible resource will be extremely helpful for legacy fundraisers”.
“We’d encourage anyone with an interest in legacy fundraising to draw on this review. The more we can build our legacy fundraising around what we know about our supporters, the better we can meet their needs and aspirations, whilst, ultimately, raising more to help our beneficiaries”.
