Legacy and in-memory fundraising in multicultural Britain

This research set out to explore two big questions. What’s the future potential for legacy and in-memory giving from minority faith groups? And how can fundraisers engage sensitively and effectively with these donors?

Legacy and in-memory motivated giving are significant sources of income for British charities, generating over £5bn a year for good causes. As fundraisers, many of our assumptions, strategies and messages have an implicitly Christian focus, and are founded in English law.

However, today’s society is very multi-cultural, and it’s set to become more so. Currently 8% of the UK population is from minority faith groups; this percentage is projected to double to 16% by 2050.

Legacies and in-memory are immersed forms of giving, based on deep trust and emotional connection – they don’t materialise overnight. To be resonant, you will need to forge other connections first. Legacy Foresight. Legacy and in-memory fundraising in multicultural Britain Research Briefing

In this report you will learn

About giving by Muslims in the UK
About giving by Hindus in the UK
About giving by Sikhs in the UK
About giving by Jews in the UK
Opportunities for fundraisers
Six rules of engagement

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