After an intense few months of concentrated focus, surveying senior legacy professionals and working with our special interest group Legacy Leaders Forum, we are pleased to bring you this report, providing an insight into the extent of the recruitment and retention challenges facing the legacy fundraising market today.
Rather than present you with data alone, we wanted to support you as much as possible with finding potential solutions to these issues. It is with thanks to the Legacy Leaders Forum, comprising representatives of 19 UK charities, that we are able to bring you a set of peer-reviewed recommended strategies and practical approaches that could help you address these challenges head-on.
Through providing this insight, we aim to help talented legacy fundraisers to thrive, organisations to benefit and the sector to further grow its already remarkable impact.