Around half of all charitable bequests are from people with no obvious connection to the charity concerned, and this startling statistic was confirmed in Legacy Foresight’s 2016 Legacy Marketing Benchmarks study.

The Invisible Legator project aimed to measure, profile and understand the motivations behind these donors. Rather than second-guess the motivations of deceased supporters, the Invisible Legator project focused on living people who have written charitable wills, probing their thoughts and feelings about the charities they have included in those wills.

In this report you will learn

• Understand motivations of invisible Legators
• Ten key lessons from the research