Now in its fourth year, the Hospice Legacy Circle is a group of hospices who come together to learn and share about all things legacy.

The programme offers best in class workshops in legacy fundraising and administration, expert technical advice and valuable market intelligence.

As other income sources decline, our research indicates that legacy giving will grow significantly over the next 10 years. However, the market is becoming more competitive, with many national and local charities also targeting your potential legacy donors and their legacy income is growing faster than yours.

In the hospice sector, gifts in wills make up 46% of total fundraised income, compared to 28% in the wider charity sector. This high percentage shows that supporters are naturally inclined to give to your cause due to a mixture of gratitude for care received and loyalty to ‘local heroes’. However, it also means you rely more on legacy income than other causes.

In the Hospice Legacy Circle we work together to strengthen resources and share ideas and best practice. We give you the practical tools, insight and skills needed to grow legacy income for your hospice.

Training, Benchmarking and Practical Support

Key benefits of being part of the programme

• Be part of a group of collaborative hospices with the common goal of driving legacy giving
• Access the latest legacy market trends and insights
• Understand your real-time legacy data and how it compares to your peers, your sector and the market
• Learn from your peers about their experiences and activities in the legacy space
• Tangible advice on effective marketing collateral

The programme is based on a paid for yearly membership. Last year we had 32 participating hospices – our highest ever number. We are hoping for even more this year.

• Five online workshops
• Interactive data dashboards
• Benchmarking analysis
• Legacy brochure review
• New joiners' session

Cost

£2,300 per Hospice

Full details of the programme offer can be found in the brochure.

The deadline to sign up is Friday 18th October. We hope you can join us!