Shape your future legacy income forecast and fundraising strategies
We first analysed the UK legacy market in 1994. Working with a group of 13 leading charities. That project laid the foundations for today’s Legacy Monitor programme.
Legacy Monitor is now a consortium of over 80 charities - ranging from market leaders Cancer Research UK, RNLI and RSPCA to rising star legacy brands such as Maggie’s and WaterAid. Last year, our consortium members received £1.8bn in legacy income and 59,000 gifts in wills.
Legacy data from our members is combined with big picture economic and social trends to create an in-depth analysis of the British legacy sector. The programme covers almost half of the British legacy sector by income.
Legacy Monitor can help you to:
- Keep up to speed with the very latest trends
- Assess your performance against the market, and your closest peers
- Develop your legacy fundraising strategy and plans
- Produce income forecasts and targets
- Raise internal awareness of the drivers of legacy giving
- Network with fellow legacy professionals
- Shape collaborations with other charities