This research programme was developed to help accelerate the journey to securing significant legacy gifts from high-net-worth individuals.
Almost every legacy charity knows that large legacies can be transformational – whether that be gifts in the millions or gifts in the hundreds of thousands – these gifts can make a huge impact on the work charities can do and the services they are able to provide.
Why the need to focus on high value legacies?
- In 2022/23, gifts of over £250k accounted for 30% of income, but came from just 2% of gifts….so a very small number of legators are providing a very large amount of legacy income.
- With overall wealth increasing over time, and affluent boomers replacing war babies as the next generation of legators, there is the potential for charities to generate more high value legacies and grow their income.
- Through our conversations with legacy fundraisers, people feel that they are lacking the skills and confidence to approach high net worth individuals in a legacy conversation
- There can also be internal barriers to overcome, such as how to work alongside and support major donor fundraisers and avoid any areas of perceived conflict.
This programme started in June 2024, a public report will be made available in early 2025.
Growing High Value Legacies
If you are interested in joining the programme, download the proposal below.
Anna Turner, Head of Research & Insight
Dr Claire Routley, Head of Consultancy
What to know more?
For more information contact Claire Truswell
