We believe that legacy giving is the future, with more people than ever before leaving money to good causes in their Wills and in memory of a loved one. Raising £5 billion in voluntary income for charities each year, and set to double in the next twenty years, there has never been a better time to prioritise legacy giving as part of a wider fundraising strategy.
We help you build and sell the case for investment based on insights we draw from: your own research, our deep understanding of the market, data from our Legacy Foresight colleagues, and new qual and quant research we can provide to enable a deeper understanding of your supporters. We can build the whole strategy from end-to-end, or we can simply be on hand as a Critical Friend to advise best practise.
Legacy Voice helped us to engage with key stakeholders across the WWF and to secure buy-in to support and grow our in-memory programme. We were able to prioritise our next steps and we have recently launched an online Tribute Fund platform, online in-memory donation facilities and a suite of offline resources for next of kin, in-memory donors and fundraisers. We are very excited by our in-memory giving potential and will continue to grow this area over the coming years.
Maria Dyson, Legacy and In-Memory Supporter Manager, WWF-UK
For more information contact Richard Hill
