In operation since 2015, we work with a group of leading charities – 26 at present – to analyse and research Dutch legacy giving. Run in partnership with Dutch legacy expert Arjen van Ketel.
Our research has uncovered much potential for Dutch legacy giving, particularly if charities collaborate and invest in new initiatives.
Arjen van Ketel Legacy Monitor Netherlands
In 2020, the 100 largest legacy charities received €340m in legacy income; representing 32% of their fundraising income and 12% of total income.
Our donor research shows that the number of Dutch people open to the idea of writing a charitable will is very low compared to the UK – just 4% had written a charitable will and another 13% would consider doing so in the future. However our studies have uncovered much potential for Dutch legacy giving, particularly if charities choose to collaborate in initiatives such as awareness-raising campaigns and free will schemes.
Find out more about joining our consortium benchmarking project in 2024.
Legacy Monitor Netherlands covers three main elements: the outlook for the Dutch legacy sector; Dutch peoples’ behaviour and attitudes to will-making and charitable legacies; and Consortium members’ legacy performance and marketing activities. As in the UK, we produce an annual analysis of the Dutch legacy sector, drawing on market data from the Central Bureau on Fundraising (CBF) and detailed performance benchmarks from our member charities. To raise understanding of donor behaviour and attitudes, we also commission original consumer research, working with specialist local suppliers.
Legacy Monitor Netherlands operates on an annual cycle, February - September. New members are invited to join each autumn. If you would like to know more about the programme, contact Legacy Monitor Netherlands team arjen@arjenvanketel.nl, or lena.vizy@legacyfutures.com for more information.
