Generating evidence, insight and discussion on the value of digital legacy fundraising
This rolling programme raises awareness of and helps charities gain a deeper understanding of a range of digital topics and issues affecting legacy fundraising.
For 2024 we will be shining a spotlight on the key issue of online wills.
Collecting hard evidence on the size, shape and scope of in-memory giving in the UK.
We work closely with a learning circle of leading charities – over ninety in the past twelve years – who agree to pool their budgets, experiences and data together to help build evidence and insight.
Over the past 15 years Legacy Foresight has carried out extensive research in a mission to help charities get a deeper understanding of the baby boomer generation, assessing the opportunities and challenges they represent for legacies.
Our 2023 research updated our thinking on boomers and widened our understanding of Generation X, exploring the question of what legacy giving will look like beyond boomers.
Very worth while. The In-Memory Insight programme is engaging, insightful and always delivers the needed broader perspective for this field. Highly recommend.
Ellie Beach, In Memory Officer Cats Protection
Read the latest outputs from our research programmes
Anna leads research and insight activities and brings over 20 years’ experience in advertising and communications, having worked on leading brands, charities and government organisations for Ogilvy & Mather, one of the biggest global agency networks.
More about Anna Turner
Doug joined the team in 2022 and brings more than 25 years of experience analysing data to provide insight that drives action.
More about Doug Clow
Caroline supports our clients on the various consortium research programmes and across our benchmarking and forecasting services.
More about Caroline Waters
Kath specialises in combining analytical rigour with excellent communication skills to drive improved performance. She leads the Legacy Monitor, our flagship benchmarking programme and is a regular speaker at sector events and conferences.
More about Kathryn Horsley
Jon has more than a decade’s experience developing forecasts, analysing data and providing economic insight in both the government and not for profit sectors.
More about Jon Franklin
Since 2018 Claire has been working with the Legacy Futures Group of companies to make sure we deliver the very best value and quality to our clients.
More about Claire Truswell
Emma has 20 years’ experience in delivering analytics and insights and enjoys bringing data to life using the latest business intelligence tools, most recently developing the Legacy Monitor dashboards.
More about Emma Shindler
Chris specialises in quantitative modelling, forecasting and scenario planning at Legacy Foresight. An economist by training, his expertise extends to pricing, revenue modelling and market sizing
More about Chris Farmelo
Sam is an analyst and is experienced in working with both quantitative and qualitative data across different sectors and helps charities to better understand their data from legacies.
More about Sam Tuvey
Doug joined the team in 2022 and brings more than 25 years of experience analysing data to provide insight that drives action.
More about Doug Clow
